PR insights and resources.
Practical thinking on public relations, crisis management, and reputation building for Las Vegas and Nevada brands.
Public Relations vs. Advertising: What's the Difference?
Advertising buys attention. Public relations earns it. Here is what actually separates the two, and why most brands need both.
Read more →Crisis Management · 7 min readCrisis Communications: What to Do in the First 24 Hours
The first day of a crisis sets the tone for everything that follows. Here is what Nevada businesses should do, and avoid, right away.
Read more →Cannabis PR · 6 min readGetting Cannabis Brands Covered by Nevada Media
Cannabis brands face real restrictions on paid advertising. Earned media is often the most effective channel available, if you know how to approach it.
Read more →Thought Leadership · 5 min readAuthority Building: Why Nevada Executives Need a Media Presence
Being the trusted expert in your field is worth more than another ad. Here is how executive visibility gets built.
Read more →Special Events · 6 min readThe Las Vegas Special Event PR Checklist
With hundreds of events competing for attention every month, here is what actually gets an event covered in Las Vegas.
Read more →PR Fundamentals · 5 min readHow to Get on Local Las Vegas News
Getting a local news story covered is not about sending a press release and hoping. Here is how it actually works in the Las Vegas market.
Read more →PR Fundamentals · 5 min readWhat Does a PR Agency Actually Do?
Public relations gets lumped in with marketing and advertising, but the actual day-to-day work of a PR agency looks different from both.
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