How to Get on Local Las Vegas News
Getting a local news story covered is not about sending a press release and hoping. Here is how it actually works in the Las Vegas market.
Business owners often assume getting on local news means writing a press release and emailing it to a newsroom. In practice, local Las Vegas assignment editors and reporters get dozens of pitches a day, and a press release alone rarely stands out.
Pitch the reporter, not the newsroom
A generic email sent to a newsroom inbox competes with every other generic pitch. Reporters cover specific beats, business, health, entertainment, community, and respond far more often to a pitch sent directly to them, tailored to what they actually cover.
Give them a visual or a person, not just an announcement
Local television news in particular needs something to film. A pitch built around a compelling visual, a demonstration, an event, a person with a strong personal story, gets picked up far more often than a plain company announcement.
Timing matters more than most business owners expect
Morning news shows plan the night before. Reaching out the morning of, or pitching on a day already packed with breaking news, dramatically lowers the odds of coverage. A few days of lead time, with a clear reason the story matters right now, works best.
- Research which reporter covers your topic before pitching
- Lead with a visual, a person, or a moment, not just an announcement
- Pitch a few days ahead, not the morning you want coverage
- Follow up once, briefly, rather than repeating the same email